"People always ask us how we got into this field of social media consulting. It's an unusual tale of talker (marketing) meets listener (customer service), of the small picture (everyday customer experiences) meeting the big picture (business strategy), of the old (community, conversation) meeting the new (technology)."
The Leukaemia & Blood Foundation (LBF) is the leading organisation in New Zealand dedicated to supporting patients and their families living with leukaemia, lymphoma, myeloma and related blood conditions.