About Photographers for Charity

The Charity

What is "Photographers for Charity" (PfC)?

This is the "dream-come-true" of James Hancox. Just one guy, in a tiny country floating around in the Pacific, who's passionate about photography.

I wanted to give others as much joy, as my passion gives me. But, I didn't want this to stop at my own doorstep, when there is potential for so much more. To get others excited about this, & reach out passed my time/space limitations, PfC was born!

This is what we're really about: Being the catalyst that motivates photographers, from all over the world, to help as many as we can through our passion for images.

What are we offering, & how will we do it?

We're offering free photographic services, via a network of professional & semi-professional photographers, to Charities & Non-profit organisations.

We will also advise on how best to use the images for maximum benefit, and actively promote events via Social Media channels (Including Twitter, Facebook, YouTube and this website). "Exposure" is not just a mildly funny pun to us, it's the reason we exist!

Why do we need this?

By way of example: In New Zealand we have the highest count of charitable & not-for-profit organisations, per capita, than almost anywhere else in the world! We "kiwis" are astonishingly generous people.

With this comes a problem... getting noticed. Getting seen, & finding people to contribute, can be an expensive exercise. Many, who are achieving amazing things, go unnoticed whilst they put everything they get in to those they support.

This situation is not unique to New Zealand, so what's a boy to do? Why, do my small part so getting noticed is more affordable of course!

There's a couple of deeper concepts behind this...

First, “Everyone Wins”. We want people to feel good about their charitable efforts. We don't feel pride should be a “sin”, and we guarantee the people you've helped are thankful you're smiling afterward. After all, if you get the “warm fuzzies” from what you're doing, aren't you more likely to keep doing it? We think so, so everyone wins.

In concert with that: “Every little bit counts”. The “Many hands, light work” phrase is a cliché for a reason. You'll see this concept represented in our logo, & it works. We want, globally, to see an end to “giving till it hurts” by only a small number of amazing, generous people. For one thing, it hurts! For another, we could achieve so much more if a greater number offered even a 10th as much, more consistently. Trust us when we say, every little bit counts.